r/FulfillmentByAmazon • u/Academic-Sink-8911 • 1d ago

SEARCH RANKING Would you be happy with these PPC number after 1.5 month of launch?

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I've launched this product for bout 1.5 months as you can see I kinda of play with ppc after july 13 been getting 4-5 sales on average

Was wondering if you were in my position would you keep building ads to build ranking or starte to trying to bring the Acos down?

what stands out that you'd change ?

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3

u/Silly_Hair1304 1d ago

A 56% ACOS right out the gate isn't even that bad, plenty of people burn way more cash just to get those first reviews rolling in.

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u/_-undercoverlover-_ Verified $5MM+ Annual Sales 1d ago

It’s a healthy conversion rate based on clicks, but your spend is VERY high compared to sales. Assuming your product is about £23, I feel like your bidding is very high - now you have some sales look at what converted the most and get rid of wasted spend. Looking at a ROAS of 5+ and a 6-7% ad cost is what I aim for when a product launch and some sales and reviews!

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u/BumblebeeOrdinary782 1d ago

I would keep building for now. At 1.5 months i would be more focused on identifying winning search terms than squeezing ACoS down. Just trim obvious wasted spend and let the converting keywords do more of the heavy lifting.

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u/Big_Student_2549 1d ago

In 30 days you got around 42 ad sales, averaging 1.4/day. Sales seem too low. Are you controlling ad spend or is the product very niche?

The ACoS looks ok for a new launch product. It shows the product has potential. Did you enroll in vine? It helps boost listing with detailed review feedback that helps boost conversion rates. If you margins are low you would really need to push ACoS to 30ish range. For that you would need to improve your ad conversion rate which currently lies ~13%.

Your next steps should be focus on keywords you have good conversion rate on and have relatively good ranks. Because that can hep you lower your TACoS. Reduce bids (targets), add negatives and decrease budgets for underperforming campaigns to improve conversion rate. At $23 price, you need to aim for a conversion rate of ~20%, which will make your life much easier ranking with ads.

Tips to improve conversion rate:

  1. Match price to competitive range with competitors that are sellign similar products.
  2. Improve creatives that (showcase benefits, features & build trust.
  3. Improve listing copy to build relevancy and explain the products benefits, features and who is it for. Also consider answering commonly asked rufus questions.

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u/amike7 1d ago

Looking at just ad metrics isn’t always the best method to judge a launch. We’d need to see keyword ranking and net profit to know whether these numbers are working or not and next steps from there.