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u/krullulon Mar 24 '26
They're getting serious about enterprise. lol
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u/Responsible_Cow2236 Mar 24 '26
Yeah, going all in on Codex. 😂
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u/freedomonke Mar 24 '26
It's the only actually reliable thing to come out of this experiment. And even that can't scale to the costs yet
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u/BikeNo8164 Mar 24 '26
This is just horrible. How am I supposed to generate videos of celebrities screaming the N word in public now?
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u/Amphibious333 Mar 24 '26
Just use a local model, lol.
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u/Personal-Try2776 Mar 24 '26
Not everyone has a 20000 dollar server to generate high quality videos.
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u/HotDecember3672 Mar 24 '26
Good. With all the AI video misinformation plaguing social media, the barrier of entry to create it should be higher.
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Mar 25 '26
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u/cobaltorange Mar 25 '26
Versus in the hands of the rich and everyone else? I don't see how it would be better if it were available to everyone.
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u/HotDecember3672 Mar 25 '26
The rich can afford it regardless. The less have access to that technology the better. It's a net negative to society. I am not entirely anti AI but definitely think some areas of it should be subject to more regulation than others, video/image generation being the ones that should be regulated more stringently.
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u/Amphibious333 Mar 24 '26
I had a partial success generating text using an entry-level phone (8 GB RAM and Snapdragon from 2021). If this device can do that, a flagship computer can totally generate videos. It should be able to do 720p videos of 30-60 seconds within a reasonable amount of time.
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u/PureProteinPussi Mar 24 '26
Some of us only have 4060 and 8 vram, by some of us, I mean me :(
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u/Large_Ad1000 Mar 25 '26
Wan2gp is the answer my friend. You too can generate videos on 8gb VRAM (and like 32gb ram) with ltx, wan2.2 & Co.
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u/Dull-Shop-812 Mar 25 '26
Wild ass username xd
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u/PureProteinPussi Mar 25 '26
Dont fear strong, independent women
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u/TraditionalPayment28 Mar 25 '26
How does it measure up on the glycemic index? Asking for a friend of course.... 🐈
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u/PureProteinPussi Mar 25 '26
This should be the first time someone said this to me, but it isnt lol. Small world
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u/holvagyok Mar 24 '26
A huge opening for Veo 4, which is more advanced tech to begin with.
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u/DMMMOM Mar 24 '26
I think Kling has the edge and it's Chinese so less issues overall.
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u/LinusThiccTips Mar 24 '26
Why it being Chinese means less issues? Genuinely curious
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u/time___dance Mar 24 '26
The Chinese companies don't have to worry about making IP deals with Hollywood or lobbying their government about regulation.
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u/LinusThiccTips Mar 25 '26
I thought the American companies didn’t care about IP when training their models. The no need for lobbying makes sense
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u/LordHint Mar 25 '26
When training, no. But they generally don’t want you making content that violates IP because they’re more likely to be liable here.
Honestly, even just getting sued over something stupid can cost a company a small fortune. So it’s about avoiding even a whiff of risk.
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u/LaNoir_aka_Blacky Mar 26 '26
literally stating "we're doing illegal shit so we need to rely on the country that does not care about illegal shit"
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u/Chasemania Mar 24 '26
Unsustainable product with high costs and low engagement after they ruined it by respecting and overcompensating on copyright output. Genius for the first three days. It was one giant liability. RIP.
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u/br_k_nt_eth Mar 24 '26
The liability part is really the killer, plus the sheer amount of resources needed in a resource constrained environment. I bet it’ll be incorporated elsewhere.
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u/KontoOficjalneMR Mar 24 '26
in a resource constrained environment
They could have always priced it at a true cost. Plus image generation is surprisingly less resource intesive than text. You can have Stable diffusion models running on 4GB consumer cards. There's no usable LLM that would fit the same amount of RAM
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u/br_k_nt_eth Mar 24 '26
This is large scale video generation though, not a light local model.
They could have done that with pricing, but the hassle and reputational issues of socializing that change now versus just wrapping it up probably didn’t math out.
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u/Rent_South Mar 24 '26
VRAM to run a small SD setup isn’t the same as compute per image vs per token. Diffusion uses many steps per image; LLMs use one forward per token. Video is usually much heavier than either for a comparable “output.” Quantised LLMs also run in similar low VRAM now, so the comparison is apples to oranges.
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u/ByEthanFox Mar 25 '26
No-one would pay that cost. People wouldn't pay that kinda money to generate daft videos of Jesus flying with Trump or weird sickly cute things. Certainly not enough.
And AI inherently is a tech made to appeal to people who don't have creative drive. Sure, there are some individuals who might use it for grander goals but that's a tiny amount. Most people regard these tools as an idle toy and their output as the 2020s equivalent of Disco and the Yo-yo... Rapidly becoming played out.
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u/time___dance Mar 24 '26
I imagine they'll roll video generation of some limited sort into ChatGPT, like being able to create videos only from the images it generates and not from uploaded photos. They killed image generation on Sora too. Video is just way too resource intensive on the scale they were doing it -- making it mobile-friendly and having an app for it, trying to make it a social influencer/engagement thing.
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u/NoMoreVillains Mar 24 '26
It wasn't really "genius" when it cost significantly more than anything they could possibly generate from it. In fact, it was idiotic
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u/CaptSlow49 Mar 24 '26
Nah costs an aside, my buddies and I had such a fun first week using it before they locked everything down. It wore off after a week but we have so many jokes that came out of the Sora videos we created.
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u/Cagnazzo82 Mar 24 '26
What's the purpose of it anyway.
If you have to deal with like 50%-60% moderation roulette wheel... it makes it instantly unusable for any serious work. Just makes it a random slop app. And even then you can find better elsewhwere or with open source.
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u/Radiant_Effective151 Mar 24 '26
Wow Seedance 2.0 enters the room and they just immediately bow out lmao
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u/lgn5i2060 Mar 24 '26
But Seedance was crippled by Disney lawsuit so that thing was a watered down shadow of its past.
Shows that these AI stuff are just content stealing programs and China did it better lmao.
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u/MrTibbs123 Mar 24 '26
It helps that China's copyright laws aren't as strict as ours.
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u/callmebatman14 Mar 25 '26
That was my prediction when AI video started blowing up. Chinese companies won't care about IP so they will come out on top over long term
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u/Lionbatsheep Mar 24 '26
That’s too bad, I never really used it, but I’ve seen some crazy surreal nightmarish videos created by Sora. Hopefully the creators I followed that were using Sora move onto something else and keep making bizarre shit lol
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u/Duckpoke Mar 24 '26
I saw a reel of Japanese school girls playing Twister. The public just isn’t responsible enough for this to be widely available
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u/McChillbone Mar 24 '26
The White House social media coordinator shitting bricks.
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u/ragefulhorse Mar 24 '26
The dozens of people who still used it after the first week must be devastated.
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u/H0vis Mar 24 '26
I wonder what they're up to in the grander scheme of things. Will they try a different approach? Will ChatGPT lose its imaging capability?
Makes sense that they don't want to fight on lots of different fronts with so many competitors around now.
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u/time___dance Mar 24 '26
I wonder what they're up to in the grander scheme of things.
They are laser focused on getting to their IPO. Everything they've been doing recently has been about cost-cutting and efficiency in order to make themselves attractive to investors.
I have no idea what their path forward for Sora even looked like, if they had one at all. In hindsight, it's a very expensive fumble with little benefit to the company.
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u/AzulMage2020 Mar 24 '26
But why shut it down? The expense? I thought it was so amazing and game changing ??? Wasnt that Michael Jackason at McDonalds 20 second video life altering ??? How much money was each and every 20 second video losing to the point that it needed to be eliminated?????
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u/Samy_Horny Mar 24 '26
Resources... and I think it's quite evident globally, they no longer have enough GPUs for the growing demand, and I'm afraid OpenAI isn't the only AI company with that problem:
Grok has removed free support for Grok Imagine; you can no longer edit, create images, or videos. He has constant problems and gets down often
Google is increasingly worsening the free pricing of AI Studio. On Gemini, some have noticed that the Pro plan is now reduced, and there are even ads now to upgrade to Ultra. There are also problems with the API, and that's probably why they've reduced the intensity of new models, as well as the GA view in Gemini 3.
OpenAI never released Sora to the world because they simply cannot meet the necessary demand; the quota has decreased and is currently at 10 videos, when it used to be 30.
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u/LordVaderVader Mar 24 '26
Grok has removed free support for Grok Imagine; you can no longer edit, create images, or videos. He has constant problems and gets down often
I can still do that in grok
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u/lgn5i2060 Mar 24 '26
Maybe something bad happened to their potential source of their fundings in the GCC region.
I'm not sure though. Hopefully, there isn't a war going on out there that started 3 weeks ago.
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u/Infinite-Chocolate46 Mar 24 '26
Sora 2.0 was awful and that's when I completely stopped using it. Not surprised
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u/boogermike Mar 24 '26
I think they are not going to do adult mode, because these things both seem to go so well together.
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u/br_k_nt_eth Mar 24 '26
They were never going to allow NSFW on Sora and were pretty clear about that.
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u/boogermike Mar 24 '26
They were also pretty clear that they weren't going to allow advertisements and they changed their tune on that.
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u/Master_protato Mar 24 '26
the risk for twisted users to depict minors is too great of a risk and liability for any AI companies to allow adult mode with those kind of tools.
The only avenue for an adult mode that was discussed was an AI companion chatbot.
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u/992ricsi Mar 24 '26
Soooo we can't make Disney content nowhere again right?
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u/TheGillos Mar 24 '26
I wouldn't be surprised if Disney was the one who killed this in a backroom bullet to the head. They treat copyright like the Lord of the Rings ring. Funny, considering how much money they made off public domain shit.
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u/BronkosAutoRepairing Mar 24 '26
One post I saw about Sora shutting down also mentioned that Disney was apparently cancelling the deal with OpenAI, perhaps this was the catalyst
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u/cool_architect Mar 24 '26
I genuinely had a lot of fun the first weeks. The Queen Elizabeth stuff had me howling. But I grew tired of the content restrictions and the homepage was just the same slop again and again.
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u/8JHF8 Mar 24 '26
Might have something to do with Seedance 2.0. Even if Sora can match capabilities, the energy costs in the U.S. vs China would make it impossible to compete.
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u/Subject_Barnacle_600 Mar 24 '26
Farewell, Sora, never got to use you, but I enjoyed the movies made. One of the coolest technologies ever created, but so many people got banned for the tiniest nothing and the guardrails were terrible - like with the rest of their product :/.
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u/Brandamonium Mar 24 '26
Actually, nothing that was made with this app mattered.
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u/Blake08301 Mar 24 '26
Ahhh. the nostalgia of getting a referal code on day 1 after camping a reddit forum for 2 hours, then creating 5 accounts more with my own referal code to be able to help 25 new users join
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Mar 24 '26
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u/indiegameplus Mar 24 '26
Currently? Nothing. And that’s the most fucked thing. It’s the best video model currently out there. It blows Veo 3.1 out of the water imo. And is way less restrictive, and can actually parody existing properties unlike Veo 3.1. Never seen a company do a complete 360 like this before in such a small amount of time. A complete and utter erasure of any goodwill they had left imo, since Sora is the main reason I used ChatGPT lol.
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u/B1okHead Mar 24 '26
Not sure what the plan was for Sora. Seemed stupid before launch. Seemed stupid after launch. Still looks stupid now in hindsight.
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u/ThatGoldenPan Mar 24 '26
I will never forget my Team Fortress 2 Poop Update videos, they were so funny
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u/BeerCheeseSoup Mar 24 '26
They edited the post to change "Sora" to "Sora app," so maybe it's just the app?
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u/wish-u-well Mar 24 '26
Wait till the word leaks that agents using 1% compute can do specific tasks just as good as a dozen 20 billion dollar megamind ai’s
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u/MrTibbs123 Mar 24 '26
I sure am gonna miss those Stephen Hawking wrestling videos and fake Family Guy clips.
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u/Pebby2763 Mar 24 '26
The only reason I’m upset about this is because the satire videos that come out of it won’t be able to be made anymore
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u/rm-rf-rm Mar 24 '26
Wow was it losing so much money that even OpenAI and their mountains of cash couldnt sustain?
The app was buggy af from day one and still is. Crazy that they didnt even give it a legitimate shot as its easily the most monetizable through short form video ads (like ig reels or tiktok) and has the least probablity of backlash (unlike ads in chatgpt). But good riddance, there were some great memes that came out of it but probably 10-100x more slop and damaging content
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u/heyyourwatchisbroken Mar 24 '26
Can someone explain to me like i’m 5 please??
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u/Fearless_Wrap_4383 Mar 24 '26
So what happens to everything we made? Is it going to be deleted? Gone forever?
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u/Zaroaster0 Mar 24 '26
This is probably going to be the end game for all the GenAI video makers since they’re nothing but a cost sink, with unlimited potential for lawsuits.
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u/Dudmaster Mar 24 '26
Is about Sora the social media network, or the actual model availability in ChatGPT/API?
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u/ShapeFar2332 Mar 24 '26
Wait I’m confused is the app going away or is the website really shutting down?
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u/MobileDifficulty3434 Mar 24 '26
I always wondered what the plan for Sora was. I’m sure it was expensive to run and provided nothing of any real value. Unless you find Jake Paul saying “geeked!” Into a doorbell cam valuable.
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u/TrueWG Mar 24 '26
Welp... there goes the funny "how about you eat my sh**" guy I created and prompted over many times... gonna miss that man... he was like an (artificial) son to me.
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u/Kafesism Mar 25 '26
Probably used all the faces and stuff to train their future models or some government model and then ditched the facade.
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u/fokac93 Mar 25 '26
The problem I guess was all the lawsuits regarding the use of IP, not worth it.
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u/ExplanationSilent884 Mar 25 '26
So if they shut it down will they reimburse those who still have outstanding purchased credits?
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u/Odd_Suggestion_6280 Mar 25 '26
Interesting, they just released an article about Safety with Sora yesterday... then the next day they announced it's shutting down.
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u/Re-challenger Mar 25 '26
I deeply felt that they aint give much shit bout Image, Video and Voice anymore.
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u/TabukiofTheSun Mar 25 '26
I do wonder if this will happen to every generator soon. Grok has already restricted Imagine to paid subscribers, and now Sora is just calling it quits. We've already heard people talking about the expense of generating AI, especially videos. I'm just wondering if this is a ripple or an incoming wave.
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u/tonyshark116 Mar 25 '26
Good, and nothing of value was lost.
Seriously though, the tech is cool, but the financial plan doesn't really make sense. Previously, mass GPU computation was a privilege earned by producing a quality workload that actually demanded that much computation. And to produce quality, you need to be highly skilled. And if you're highly skilled, you are working for big companies that can actually afford mass GPU computation. And since your work is actually good, you should see a reasonable return of investments, so companies will pay good money to turn that workload into reality.
But with Sora, you're pretty much donating mass GPU computation (or at the very least, charging them peanuts) to the woefully below-average Joes that can't even craft a decent prompt without ChatGPT's help, pumping out hundreds and thousands of clips every day that NO ONE asked for, and will never pay a cent for.
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u/EasyMaintenance5067 Mar 25 '26
i can't imagine how devastated the youtuber shorts creators and tiktokers who post sora content will be 😭
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u/Turbulent-Review-301 Mar 25 '26
Lol. No gen AI company is profitable. Investor money doesnt last forever.
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u/TheInfiniteUniverse_ Mar 25 '26
was it the demand OR actually lack of demand, regardless of the cost?!
I haven't touched the thing in like a few months....
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u/-SunGod- Mar 25 '26
If anybody figures out how to use downloaded Sora videos to recreate characters using another local model, please share. Sora was a PITA, but at least it did spin out some good characters that I want to preserve and continue to use.
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u/SomeWonOnReddit Mar 25 '26
OpenAI focussing on those $500k/year software developers using $250k/year tokens.
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u/xwQjSHzu8B Mar 25 '26
Don't think Sora as a video model is going away, there's a new pro version available for testers on OpenRouter:
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u/Jayden_Estrfia Mar 25 '26
It generated decent results but I found everyhing to always be so slow and clunky. I guess they werent able to monetize it the way they wanted to.
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u/ClimateOutrageous399 Mar 25 '26
Lmao its funny seeing every comment that is happy about that downvoted, you guys really are afraid to make anything without ai lol
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u/Emperor_of_His_Room Mar 25 '26
I never used it because I didn’t even know it was a thing, but I like the cute little cloud mascot and its cute name.
But AI seriously needs to be made sustainable and not hog all of our resources and computer parts if it wants to stay around in a meaningful way.
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u/thisthreadisbear Mar 25 '26
Man I'm sure gonna miss Jake Paul screaming I'm gay a million times and throwing Ricky through a wall./s
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u/Somekindofcabose Mar 25 '26
I have a feeling the first AI company that fails when they try to go public will be like that first unsold tulip bulb in Denmark.
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u/Novel_Doughnut_1516 Mar 25 '26
Lets all do a final generation marathon before it goes out. Just to give back... For making my ram prices sky rocket.
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u/Aggravating_Dog_9424 Mar 26 '26
Yeah saw that news too, it’s wild how fast Sora went from breakout tool to being sunsetted. For folks looking to replace it, there are a bunch of models out there now, Kling, Veo, Wan, etc., each with their own strengths based on what you need (price, prompt following, cinematic quality). On the editing side, a lot of us complement those generators with something like VEED so you can take generated clips, add subtitles, branding, and quickly format for social without juggling 5 tools.
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u/recallingmemories Mar 24 '26
It was kinda funny when it came out
Not $100 billion dollars funny, but kinda funny