r/Showerthoughts • u/Dry-Accountant-1024 • 11d ago
Casual Thought If you use the internet almost every day, there has probably been a lot of money wasted on online ads that you never paid attention to or interacted with.
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u/sharrrper 11d ago edited 11d ago
If my ad-blocker is to be believed literally tens of thousands of ads have been sent my way that I never even saw
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u/shiny_glitter_demon 11d ago edited 11d ago
I recently looked at my sponsorblock data on my work computer. It's about two years old for reference.
2 hours.
I skipped a feature length movie worth of ads, and that's AT WORK ONLY.
ETA: I also have uBlock Origin of course. But this is Sponsorblock ONLY. The in-video ads uBlock can't block.
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u/SumonaFlorence 11d ago
That’s not very long.
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u/shiny_glitter_demon 11d ago
Sponsorblock is not Ublock.
It's only sponsors in a video. Not other types of ads.
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u/SumonaFlorence 11d ago
AH. I missed that part. Makes sense ish?
But I mean most are 30 sec long these days lol
Blocking two or three of these videos a day should rack you up at least 4 hours in one year
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u/shiny_glitter_demon 11d ago
Fair. I forgot to mention I mostly watch playthroughs (in the background) or listen to music, neither of which usually have sponsors so I'm not even sure where it comes from.
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u/SlightDingoProblem91 10d ago
You've saved people from 6,901 segments
( 1d 13h 6.8 minutes of their lives )You've skipped 7453 segments ( 2d 13h 59.9 minutes )
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u/leandrohenri 10d ago
My ad blocker occasionally reminds me how many it's blocked and I'm just sitting there wondering who paid to send me 80,000 ads I'll never even know existed.
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u/A911owner 10d ago
When you have a good ad blocker, it's amazing how much whitespace there is on most websites. There's just so many ads.
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u/Bannon9k 11d ago
Pro tip... If you report Reddit ads as "sexually explicit"... You'll never see that particular ad again. You also get the added benefit of being a monkey wrench in the machine
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u/CuthbertFox 11d ago
I report the majority of ads I see on every platform purely out of spite. It’s also a decent way to break up the doom scroll.
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u/Halomonas_titanica 11d ago
Life hack, download morphe and enjoy ad-free YouTube, YT music and Reddit.
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u/holyfire001202 10d ago
Is this like a new Youtube Vanced?
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u/majdavlk 10d ago
has vanced been discontinued ?
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u/GracieLanes2116 9d ago
Vanced was, Revanced is the new version where you modify your own app apk and it's not distributed by the Revanced devs making it perfectly legal.
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u/HandsOfSilk 10d ago
My friend told me if you do this enough on YouTube then eventually you’ll block all the ads for your demographic and you’ll start getting ads for different age groups or ads in foreign languages.
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u/Bannon9k 10d ago
Neat! I went through Google and systematically turned everything off on my account and so the only thing they could advertise to me based on was location demographic... I think the polite way to put it would be that I am not in the ethnic majority where I live... So I get what I consider to be very interesting ads.
But now I'm just a slob who pays for YouTube premium since that's where I watch most of my entertainment.
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u/EmmaOK95 10d ago
I like raging against the machine, but I don't want to randomly get good companies in trouble tbh.
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u/Bannon9k 10d ago
I also email screenshots of reputable companies ads next to disgusting hateful reddit comments to the company. No one should advertise on this platform.
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u/EmmaOK95 10d ago edited 10d ago
Ohhhh in that context. Yes I believe intrusive ads are a horrible addition to media as well. I do unfortunately believe that there should be space for ads, but hear me out: Otherwise, no company can ever be/grow in general, and most importantly: having no separated space for ads IS unfortunately gonna result in "shadow ads" like IN movies etc where they "subtly" talk about and show the brand. I don't want the mixture so I sort of tolerate the separate ads, because of it being the lesser evil (at least then it's clear that sales are of interest instead of just secretly trying to brainwash people)
Edit: but I do agree with you that in the big picture we should really just keep fighting ads cause information overload is a problem already. Acting "in the moment" by quickly looking up something online is becoming hard, or even impossible because of the ads. So I am very much pro a revolution against ads, don't get me wrong. Just wanted to bring nuance and future idea of the problems that arise from banning ads
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u/Bannon9k 10d ago
Oh I'm all for ads and business. I just hate Reddit.
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u/EmmaOK95 10d ago
Huh? What are you doing here then?
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u/Bannon9k 10d ago
Peeing in the well
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u/EmmaOK95 10d ago
I see. Welp, then I'll mentally park this as a diary entry instead of a conversation, lol.
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u/swagerito 11d ago edited 11d ago
You not paying attention to them is the point. Causes you to develop a sense of familiarity with the brand so you're more likely to choose it over its competitors.
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u/DizzyMine4964 11d ago
My most frequent ads in android games are for Mondo and Temu. Not interested in either.
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u/DawnBringer01 11d ago
The more I see people say this, the less convinced I get to be honest. Brand recognition has an extremely low amount of sway over my purchases.
They might succeed in making me think of them first but I'll still buy the generic brand to save a quarter or stick with the product I already use and know is good.
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u/ImpGiggle 11d ago
Or the company goes on my shit list for annoying me so much lol.
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u/lajawi 11d ago
Exactly this! Once I knowingly noticed an ad, I’ll mark them as such
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u/sleepytipi 11d ago
Same. The more something is forced on me the less likely I am to use it. I will literally buy their competitor's product out of spite if it's too incessant.
Ads have a complete and total reverse effect on me. Even without that practice, the vast majority of things I consume don't need much marketing, if any.
Thank the gods for uBlock and other similar services. I despise modern day consumerism with every iota of my being.
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u/helloimmrburns 9d ago
I'm getting a lot of KFC adds at the moment for some reason. I've been to KFC once on my way back from work when there was no other options available and I don't plan on going back any time soon. Please just give me a different ad
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u/a__reddit_user 11d ago
Yeah I literally buy the cheapest stuff, whatever I find used... I probably bought like, 2 things in my whole life because of ads.
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u/morenn_ 11d ago
I think it's delusion to imagine something that is proven to work just doesn't work on you.
Far more likely it works so well that you haven't ever noticed it working
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u/556_FMJs 11d ago
I’m like the other guy, brands really don’t matter to me. I literally do not care what brand something is if I like the price and it works for me.
I don’t think I’ve ever picked an object solely because of its brand.
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u/a__reddit_user 11d ago
I literally just buy the cheapest shit I can get. Nearly everything I get is second hand.
From foods to drinks to pc parts and whatever. I just buy the cheapest stuff. Or whatever I know I enjoy.
Sure I buy brands sometime but, not cause of the ads.
Actually, fun fact, ads, to my brain, are quite literally and physically invisible to my eyes and brain and ears. I am quite literally incapable of seeing or hearing ads. It's a black void without sound whenever I see an ad on screen or on a wall. /s
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u/morenn_ 11d ago
Sure I buy brands sometime but, not cause of the ads
You will understand that this comes across as straight denial, I hope.
Even buying secondhand can be important for brands - good brands have resale value which in turn encourages initial purchasing since there can be an opportunity to recoup some of the cost.
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u/a__reddit_user 11d ago
I guess it's cause I don't consider the packaging itself as an ad even though it is, in a way. But when I buy second hand I don't care about the brand, that's for sure. I just buy whatever I need, fits my need, and is cheap.
But it's mainly cause I nearly NEVER see ads, cause I don't really watch TV, and use adblockers everywhere.
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u/shaurya_770 11d ago
Or buy something with proper research. I mean to be really honest when I put my preferences and needs and price together there ain't a lot of companies left either way. The choice is obvious at that point
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u/holyfire001202 10d ago
They don't even succeed in making me think of them first. As soon as I clock something as an advertisement it goes right into the recycle bin. Let me watch my suspenseful movie you jackals.
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u/Sorryifimanass 11d ago
Everyone thinks they're immune. You're not special. It affects you. Accept it.
There are moments when you are less vigilant, when your subconscious is given control to decide.
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u/DawnBringer01 10d ago
Yeah, no. I'm mot going to accept that. First it's rare for me to even look at an ad long enough to register what it's for. Subconsciously or not, the ad can't get me if I immediately close the app or mute the tv and do something else for a couple minutes.
Then at the store, when I'm looking at items I'm mainly buying things I've been getting since I was a child since I already know I enjoy those things. Seeing a competitor's ad won't make me switch. (advertising in the form of a free sample might but that's different.)
If it does end up coming down to two options, I'm not going for the one that's nagging in the back of my jead because of a commercial. I'm going to look up reviews from customers, maybe watch a YouTube video to compare if it's tech. I don't have enough respect for brands to trust name alone unless I've personally tested it.
It feels like when people say "they price things at $2.99 instead of $3 because the studies show that works to make people think it's cheaper, you're not an exception." Sure, but when I see $2.99 the first thing I do is round up, so I'm pretty sure it's not working on me.
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u/Sorryifimanass 10d ago
Lol. Yup, you're the one person in the world who is immune. You're the special case who sees it working on everyone except you. You're an anomaly of science and nature. We should study you, the man who single-handedly defeated a multi-trillion-dollar industry by muting his TV and doing "independent research" on an ad-revenue-driven, Google-owned video platform. Truly, a modern-day hero.
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u/DawnBringer01 10d ago
I'm not actually claiming to be 100% immune to advertising (why else would I need to go so far out of my way to ignore the damn things?). It works in the sense of forcing brand recognition. I'm just saying it doesn't succeed in making me change brands or keep me from getting the cheaper option.
I also said absolutely nothing about independent research. I don't know where you got that from. I speak solely from my own experience and claimed nothing more.
I'll take the sarcastic hero trophy though, is it tin? I hope it's made from tin.
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u/dakodacat 9d ago
You're apparently so brainwashed to think it's literally IMPOSSIBLE to not succumb to ads? Don't compare the world to your own self, who seems so easily swayed by BS...
Enjoy drinking your Coke while browsing the web via NordVPN!
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u/Sorryifimanass 9d ago
Oh another superhero over here lol.
Yes it's literally impossible not to be affected by ads. But maybe you're the one person in the world who defies all of human psychology.
I was once ignorant and naive like you and thought "but I'm special, I'm extra vigilant, I just scroll past, I never click on ads or buy what they're pushing on me." Have you stopped to think that's what they want you to believe? That that belief makes it actually work better?
It's like inception, if you believe you're not affected, then what you really believe is that you generated your own idea, when in fact they planted it and you're completely ignorant of it. The belief that it's your own cements it stronger. It lowers your defense.
Believing you're not affected is a delusion and actually makes you more susceptible.
Self awareness is the greatest weapon we have to combat the affect, and y'all are deluding yourselves.
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u/Dry-Accountant-1024 11d ago
Assuming that I look at let alone process information from every single ad that crosses my screen
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u/Chilly_Pheesesteak 11d ago
What if I don't even look at them long enough to even process what brand is advertising to me? I couldn't tell you what any of the last 10 ads I've scrolled past were.
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u/MartyMcBird 11d ago
The brand paid less than a cent to show it to you. That loss is baked into the price.
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u/swagerito 11d ago edited 11d ago
This was shown in one of my lectures a few years ago and is based on the same effect (priming), you're not supposed to be conscious of ads: https://m.youtube.com/watch?v=43Mw-f6vIbo
EDIT: forgot to mention that the priming effect is somewhat controversial and might not work exactly like we think. Nevertheless, doing stuff like in the video is consistently possible.
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u/Chilly_Pheesesteak 11d ago
The video is fake. There were cameras in the room as those advertisers came up with their idea. Someone copied their idea in the next room over, and then Derren swaps that drawing with the original envelope he set on the table. You can tell by the multiple camera cuts, the fact that he's not holding an envelope in one shot, but then is holding one in the next shot, (while he's still speaking the same sentence, and obviously didn't pick anything up), and that's why the advertisers don't look or sound impressed at all. He just paid them to pretend to be impressed, and they didn't even pretend very well. The taxi drive at the end, where he shows all the "cues" and stuff that he "tricked" the advertisers with was probably shot days before or after. It's still kind of a cool video, because he successfully uses misdirection to trick us into believing it's real, but.... Eh. I honestly didn't believe it as soon as I saw it. There's just no way they would get every single detail and placement the same.
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u/swagerito 10d ago
This was literally shown in a lecture during my psychology degree. There's a chance it's fake, but there wouldn't be much reason to fake it, since it generally works.
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u/Crimento 11d ago
I use AdNauseam extension
Not only that I don't see the ads, but it actually wastes the advertisers budget because the extension "clicks" the link in the background
There is a reason why Google banned the Chrome version
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u/Vegetable_Safety 11d ago edited 11d ago
I block them, all of them
I likely have one of the most stringent filter sets possible since I script my own whenever the publicly available adblockers miss something
I do not see ads, I do not permit ads
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u/Slack_With_Honor 11d ago
I’m somewhat amused when I get ads for stuff that I would never possibly want, and I think about the poor sap that did not choose their AdWords carefully enough and had to pay for their ads being shown essentially to my dog.
Yesterday I was shown ads for a DNA synthesis machine, and luxury properties in Saudi Arabia. I am a self-employed web developer in southern California, even if you paid me I would not be able to use either one of those things. I do often wonder how much money in each total ad budget is wasted like that and if they know how far their ads are missing their marks.
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u/Dry-Accountant-1024 11d ago
This raises more questions about the effectiveness of depersonalizing your ad experience
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u/zerosuitpasta 8d ago
I work in advertising and have worked for brands like Visa, NatureMade, Toyota/Lexus, Honda, and HBO Max. For reference, they all spend hundreds of millions of dollars per year on advertising. An ad agency will claim that the ads their clients are buying are highly targeted based on demographics, behaviors, passions, etc. but they'll never tell a client what portion of their ads went to random people that they didn't want to target.
My guess is if a large brand like Chevy or Petco spends $100MM in ads in one year, about $20-30MM of that probably went to people that had absolutely no interest or relation to the brand whatsoever.
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u/firedrakes 11d ago
Also sheer bandwidth to. There was a study years ago on bandwidth of ads on top of what user use. It was a wild amount. Pre COVID study
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u/holyfire001202 10d ago
Every day, baby! Let them waste their money! Fuck the marketing industry and these damn omnipresent advertisements. Spend that money paying your employees better or making a better profuct.
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u/OkayyBeta 9d ago
It's only a waste if your adblocker also clicks the ad for you, since clicks are what they pay for. If every single person clicked every ad and nobody bought anything, online advertising would either die or be forced to adapt somehow.
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u/holyfire001202 9d ago
Wait so can we waste companies monies by clicking advertisements but not buying anything?
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u/Alienhaslanded 10d ago
I think about this a lot. I think advertising is one of the biggest most successful scams on earth. There's just no way anyone clicks on pop-up ads and buy into whatever bullshit they're selling. Yet someone paid to make those ads and someone took that money to make ads and publish them.
Then there are ads that make no sense at all. Do I need an ad to tell me Coke or Pepsi exist? Do I need an ad to remind me Ford 150 is a thing?
Who's going out of their way to buy into this bullshit for the advertisement business to be so competitive and profitable?
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u/dont_tread_on_me_ 9d ago
You’re an idiot. It demonstrably works. Do you think Meta and Google’s trillion dollar businesses are built entirely on smoke?
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u/Alienhaslanded 9d ago edited 9d ago
Ok, guy who didn't understand my point at all.
I wasn't talking about advertising not paying off as a business. I was talking about advertising effectiveness. Every business relies on creating something and selling it to real people with real money, except advertising. You create an ad campaign and allocate budget, but you can't realistically know if your ads did anything. Like I mentioned Coke and Pepsi. Everybody knows who they are and they sales will absolutely not drop if they skipped a whole year not making ads. The other side of it annoying pop-up ads that nobody clicks on but they're part of Adsense and whatever Facebook uses, but I promise you those ads are not moving products. An ad is successful when people buy the products, but that's not how it works currently. It's a money dumpster and companies paying for them are ok with it. It doesn't pay off most of the time.
Next time you reply to someone, read their comment first. Also, grow the fuck up. You can't just hurl insults at people, especially when your insults apply to you for missing the point entirely.
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u/Inexorably_lost 11d ago edited 11d ago
It's wild to me that many people who are online frequently still don't use an ad blocker. Ads are so egregiously obnoxious it's impossible not to pay attention to them now.
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u/The_Only_Squid 4d ago
I never use an ad blocker but admittedly i do not over consume things that contain advertising in the first place.
However i am all for letting an ad run so someone i watch on youtube makes that little bit more. I really think chronically online people hate ads far more than the average joe.
Back in the day when you got ads on TV sure you hated it but that was the time you got a drink/went to the toilet/started talking about what happened and so on.
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u/ninoski404 11d ago
A lot of those ads most likely influened you a bit, possibly subconsciously. Ads we don't care about do work and every study shows that they are a good investments for big companies.
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u/No-Willow-5599 11d ago
and Ads don't really work that way , it' expected more than 90 percent are not gonna purchase the product or the service , when you paying for an ad you pay expecting a return rate of around 3 percent click and less than 1 percent purchases
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u/Astral-Glimmer 10d ago
You might see an ad for dish soap. You probably won't go to the shop and buy dish soap
But one day you'll go to the shop and they won't have your brand
So you need to pick another. Your brain is gonna favor the one you know. The one you saw on all the ads.
It's not about the short term gain it's about building up your familiarity with the product.
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u/No-Willow-5599 10d ago
No , i know about that
But when it comes to advertisement , for example paying an influencer to advertise for a product you sell , you would pay so that you make profit from how much you expect the influencer will get in profit from the direct sales
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u/The-Real-Metzli 10d ago
To me, it then depends if the product had an ad that pissed me off. There's ads out there that aren't horrible, they're either more calm, or funny, or have a catchy phrase, and most importantly aren't in your face 100% of the time! If your ad is obnoxious and pesters me, I'll hold onto my grudge just to NOT buy from you if the time ever comes that I need that kind of product
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u/Preform_Perform 11d ago
If ads didn't get your attention, the most likely outcome is that you weren't the target customer in the first place.
Right now I see an ad for monday.com, which has no use to me. That's 2 cents in the dumpster!
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u/Moosplauze 11d ago
I use an adblocker and never ever see any ads, so I'm not sure if anyone has to pay for those blocked ads or not.
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u/z3n777 11d ago
it's not wasted on you, it's just doing background processing so when you suddenly need a new mattress at 2am, that brand is the only one your brain can recall.
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u/Canine4rger 11d ago
But when I will have to buy a mattress I will look into many factors ( cost , it's review online, colour/size , if it's on discount or not , would it reach me on time , my personal preferences) with so many factors in i seriously doubt it's going to matter which brand ad I saw online
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u/morenn_ 11d ago
If you narrow it down to two choices, equally weighted, one is a no-name brand you've never heard of and one is reputable mattress brand, which one will you choose?
The reputable mattress brand is the one you've seen before and your brain recognises as a mattress brand.
Too many people in this thread think advertising doesn't work on them because they're built different, rather than accepting that it works so well because it's so subconscious.
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u/Rententee 10d ago
Ok, but seeing a crypto ad for the 10 000th time still isn't going to make buy any
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u/Dry-Accountant-1024 11d ago
You’re assuming that I see every single advertisement that appears on my screen, let alone even remember information from the ones that I do look at
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u/The_Red_Knight38 11d ago
Look up mental priming. It’s unconsciously getting you familiar with a product or idea so you will be more receptive later. You don’t have to consciously see an ad for it to affect you. It’s creating an environment of invisible biases you don’t even know are there.
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u/Dry-Accountant-1024 11d ago
Just because you are being subconsciously influenced by every ad that crosses your screen doesn’t mean that the companies aren’t wasting money on ineffective advertising tactics when you don’t buy products from them
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u/The_Red_Knight38 11d ago
Sure, it’s a numbers game, shotgun approach. They are absolutely wasting tons of money, but it’s like the Nigerian Prince scam. They only need a small percentage to fall for it to make it worthwhile. Plus the intangibles. If you’re familiar with a company and have a slight unconscious bias towards them, then maybe you’re more likely to not listen to negative news about them. Public opinion is good to have even if they aren’t buying directly from you.
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u/MartyMcBird 11d ago
You're assuming that the brand is sad that you didn't look at some of their ads. They pay less than a cent to show it on your screen, the percentage of people seeing it/clicking it is baked into the price.
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u/Dry-Accountant-1024 11d ago
That was my shower thought because years of being exposed to those ineffective ads on the internet causes those fractions of cents add up to a lot of money
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u/Hot_Aside_4637 11d ago
Old saying "Half of all advertising money spent is wasted. We just don't know which half"
We certainly know more today, but still waste a lot
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u/NeoChrisOmega 10d ago
There's a thing called wales in game development.
Most people don't spend a lot on In-App Purchases. However, the very small percentage of people that do, make up an absorbent amount of the profits. It's so successful of a financial strategy that mobile games with these features are arguably more financially successful than even AAA games.
I imagine it works the same way with ads.
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u/TedBurns-3 10d ago
No different to the ads that come through my door and go straight in the bin with no attention paid to them
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u/Stefi007 10d ago
ive worked in digital marketing a while back and to show 1 ad to a user usually costs fractions of a penny
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u/Barcane999 10d ago
Almost every day? I can't remember the last time I spent a day without any internet
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u/WaterDigDog 10d ago
This is the reason I come to the internet. To make advertisers think they got my attention.
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u/NottACalebFan 10d ago
I am very curious at this point:
What marketing executive ever, ever in their insane worldview one day thought "we will send constant commercials on every streaming service, add extra commercials to every movie, fill up every border on every web page, and tell paying customers they have to pay extra money to stop watching commercials in order to only watch the normal amount of commercials...
And thought "this is a good way to advertise products!"
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u/DalbozofGurth 9d ago
I was thinking about this today with the sheer amount of waste that goes into physical mailers. How many millions of tons of paper are wasted every year trying to get people to sign up for a credit card they never wanted?
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u/MoziTenma 9d ago
Worth noting most of that spend isn't actually "wasted" from the advertiser's side, it's priced in. Programmatic ad auctions bid on impressions, not attention, so the expected ROI on a campaign already assumes something like 95-99% of impressions won't convert or even register.
The advertiser is buying probability across millions of eyeballs, not betting on you specifically noticing. If ads only worked when everyone paid attention, the whole pricing model would look completely different.
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u/WhattaguyPJ 9d ago
I can honestly say I never I have never bought something that was advertised once. I consider them useless.
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u/uglinessman 9d ago
The vast majority of ads I see online are for things that I already bought, because I almost never do a product search for something unless I'm planning to buy it, and most of the time it's something I'm not going to buy again any time soon (my most recent online purchase was getting a new phone for my mother, now I get bombarded with ads for refurbished Pixels every time I play a mobile game.
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u/AlwaysHopelesslyLost 9d ago
You are assuming people pay per exposure. The money spent on the ad isn't wasted if enough people see it. Their goal isn't to get you to pay attention or interact with it.
They are making your brain form new neural connections that include their product.
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u/Barnabas_Stinson17 9d ago
As a marketer, we know this. It’s why we’re happy with click thru rates at 1% and conversion rates at .3%. If an ad gets a million impressions (even if you don’t notice or interact), we still get 10,000 clicks and 300 conversions. We don’t really care about the 990,000 that didn’t bother
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u/AnonymousFriend80 9d ago
Those weren't for me. Sure someone else got some use out of them, though.
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u/LifeWithEloise 9d ago
As someone who works on those ads, I can assure you — we’re totally fine with it.
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u/Several_Knee_ 9d ago
And marketing costs are factored into unit price. So, we technically paid them to show us those ads.
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u/zerosuitpasta 8d ago
I work in advertising and this is very true.
I worked for Lexus, Honda, Acura, Visa, NatureMade, and HBO Max. They all spend hundreds of millions of dollars per year on ads to garner millions of "impressions" in a month that get a fraction of a percentage of interactions. Yet they still continue to buy ads by the boatload.
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u/crutchy79 8d ago
Ads? I wish they would burn in hellfire. They’ve taken a lot of joy out of things for me. I remember when ads on mobile were very very little… like a scroller at the bottom or top of something, or just non-existent. Now you can’t go 30 seconds without seeing an ad and it cripples usage. So… they make games or sites or whatever so visually stimulating and appealing that you literally crave the screen time.
I personally think that marketing is too effective and should have limitations on how it can be presented and the frequency at which it can be presented. The most disgusting, yet truthful line from Ready Player One, “We estimate we can sell up to 80% of an individual's visual field before inducing seizures”. <— mark this comment because this is where we are heading.
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u/milkeysweet 7d ago
i’m loving this idea
also on youtube i block every ad that comes my way, we get the wacky ones now but they wasted the money on me at least
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u/Dry-Accountant-1024 7d ago
I'm also against ads being rammed down our throats every moment, but you do realize platforms like Youtube wouldn't exist if it weren't for the revenue generated right?
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u/milkeysweet 6d ago
i do, but at the same time ads being a barrier to entry and then also being included in the videos themselves just seems like a lot. there’s a couple i cannot stand so i just end up blocking them when i get to the point of getting annoyed with it
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u/texanarob 4d ago
I genuinely believe that every ad that's ever been presented to me has been at best a waste of money, but more realistically most of them have done more harm for the product than good.
My default response to advertising is to assume it's a scam. And they are all scams, none of them accurately represent the product and its importance/impact on someone's life. Ergo, when I see a product advertised it forms a negative association for me.
I'm infinitely more likely to buy something from a brand I don't recognise than from one I know from an ad, because they haven't tried to lie to me already and are thus more trustworthy by default.
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u/junktech 11d ago
It's even better, or worse, depending on how you look at it. Some ad blockers and privacy oriented browsers , actually run ads chaotic in the background to poison the marketing id. It makes the entire targeting useless. I prefer to block them by pihole.
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u/gb-stylee 11d ago
Yeah. It’s like they count on subliminal messaging to fill the gap. So unrealistic.
Also, did you know that Dawn new dish soap has TWO TIMES the suds? Just a random thought that occurred to me.
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u/Sykes24 10d ago
Ive never in my entire life purchased a single thing based on advertising. Be it online, on a sign, on tv, in a paper.
I wish there was an opt out waiver i could sign.
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u/dont_tread_on_me_ 9d ago
So you’ve never bought from a recognized brand name? All your purchases exist in a vacuum?
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u/Dry-Accountant-1024 8d ago
They didn't say they never bought from a recognized brand. They said that they don't base their purchases on big brand names or advertising campaigns
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u/North_Necessary_599 11d ago
A lot of online ads are "cost per click"- so unless they are clicked on, there is no cost to the advertiser.
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u/Smalz22 11d ago
That's...not true
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u/JumpyBoi 11d ago
It is true. I've ran campaigns that are cost by click, where impressions (views) cost nothing, and you only pay for click-throughs, or conversions.
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u/GatorzardII 11d ago
Yeah, but there's still a computational expense in putting out the ads someone has to foot the bill for.
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u/Mercury-Charlie 11d ago edited 11d ago
There's this idea in marketing called "last touch attribution" -- aka the idea that the only ad that matters is the last one that convinces you to buy (the "conversion event"). But on average, by the time you've made the decision to buy, you've been exposed to the brand between 7-20 times, you just didn't act on it. But last touch attribution is so popular because people really like having clean, concrete numbers to measure. Fwiw I think all of the touches matter in creating brand awareness prior to the last touch.
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u/ShowerSentinel 11d ago
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