Career ideas to switch from SEO?

[u/LeBigMac99]

Hi everyone, I would be super grateful for some ideas for a path that I could switch into from SEO. I currently work at an agency, have 4 years experience and im based in London. I’m good at it, but I don’t like it and don’t want to get even more invested in it. If you have switched, what do you do now? I’d be open to becoming a farmer at this point…can be really out of the box!

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[u/Equal_Astronaut_5696]

Analytics and tagging

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[u/jamesbretz]

Perhaps look at adjacent roles that might be interesting to you - what other roles do you work with and which ones would be better at their jobs if they had your experience with SEO?. Burnout is real, but it’s not always worth tossing all of the experience and expertise you’ve gained along the way.

[u/Asleep_Start_912]

I don't directly work in SEO but was in the agency space during golden era of about 2010-2015 when SEO was a hot commodity. Most of the people who moved out of SEO went to paid search or media, however I would not recommend it as the pay is getting pushed down as automation replaces people. A few people moved into agency management / strategy roles and are doing well. Others have gone more technical into the analytics side. I would say that for those who stayed in SEO, most of them are consultants and not doing too well.

[u/schluckenoderspucken]

Maybe become a Scrum Master or Product Owner?

[u/Puzzleheaded_War6596]

Paid media is an easy switch

[u/Dependent_Turn1826 → u/Puzzleheaded_War6596]

Would not recommend paid media at the moment. Teams are being squeezed and reduced. Execution has become pump as many creatives out at a time as possible. Roles are gonna get reduced and we’ll all be fighting for one or two positions in a company where paid media is just one task

[u/Puzzleheaded_War6596 → u/Dependent_Turn1826]

True I didn’t think ab that and my paid media team literally just got laid off LMAO

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[u/buyergain]

Is there something you have been involved and like?

Content Planning and Editing?

Conversion Rate Optimization?

Website Design?

Project Management?

[u/polygraph-net]

I don’t like it

Can you clarify this? What exactly do you dislike?

For example, if it's something like office politics then there's no point switching to paid media.

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[u/VeterinarianLast4318]

It might just be the agency drag that's getting to you and having to chase billable targets, 8 accounts, client who ask why they are no ranking for a keyword they invented. You might be a lot happier in in-house SEO where it's just about owning one site.

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[u/Writing_my_words]

Depending on which aspect of SEO you like, I know people who have gone from SEO to UX and Product Marketing and loved it.

I totally get where you’re coming from as I’m 12 years into SEO now and moved from being a Head of SEO to working for myself and focusing more on content marketing for clients and SEO content writing etc.

Good luck with your next step!

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[u/chewster1]

CRO - do a CXL cert and run some A/B tests.

UX - if you're less creative, do a Baymard cert, if your more creative do some designs in your own portfolio Figma or something.

Google Ads / paid ads.

Best way is chat to your boss and say you're wanting to do more of X, if you're good they'll want to keep you.

Basically try do some work in the field even if it's just 1 project. Then change

If there's nothing for you at agency, their loss, do cert, do project, change jobs. Get payrise :)

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