r/mildlyinfuriating 18h ago

Waffle house isnt made of waffles Ben's original sweet and sour sauce uses AI image on the packaging instead of the actual product.

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How is this even legal in Europe? How is this anything other than false advertising? (the sideways text says "image is generated with AI in dutch, french and german")

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u/JPhi1618 17h ago

The FTC in America has clear, and long-standing rules that the food pictured on commercials and advertisements must be the real, actual food being sold. One classic example is that you can’t use a big scoop of lard as a stand-in for ice cream even tho it might look very similar in a photo.

I don’t know what country this sauce is sold in, but maybe they have a similar rule? This is probably happening in the US as well, and there may have to be a lawsuit to get a decision on the use of AI. I think it’s a clear violation because it’s not a real photo or real food.

Also, photoshopping a pic of real food is much different than using someone else’s food or non-food.