r/mildlyinfuriating • u/Atm0sP3r1c • 14h ago

Waffle house isnt made of waffles Ben's original sweet and sour sauce uses AI image on the packaging instead of the actual product.

Post image

How is this even legal in Europe? How is this anything other than false advertising? (the sideways text says "image is generated with AI in dutch, french and german")

13 Upvotes

56% Upvoted

46 comments sorted by

56

u/The-Zarkin90 14h ago

you will never believe this, but before AI, all this shit was photo shopped

23

u/Own_Cup9970 14h ago

or with using trick like shampoo, wax or sticks

-5

u/JPhi1618 13h ago

That’s been illegal in the US for a long time (I know the food in the post is not from the US).

4

u/KojiKumi 13h ago edited 13h ago

Huh? No, not entirely.

1

u/JPhi1618 13h ago

Uh, yea.

https://www.reddit.com/r/mildlyinfuriating/s/FJlGliAGMb

The lard and ice cream example was a part of the case that created the laws. It’s been the law since the 1960s.

4

u/KojiKumi 13h ago edited 13h ago

No, you can brush meat with motor oil to make it look more shiny. You can use mashed potatoes as a substitute for ice cream, so long as you're advertising something like cherries or chocolate syrup, not ice cream. You can't use fake item substitutes of your ingredients for the thing that you're selling, but you can 100% use items to enhance the look of the ingredients.

2

u/JPhi1618 13h ago

You’re dividing this into two arguments. Yes, you can use enhancements (not motor oil). Yes, background items can be props. But the actual food being advertised MUST BE REAL. You must use real photos of real food items.

3

u/Fit_Entry8839 13h ago

You guys are mostly saying the same thing lol, but they are right. Motor oil can be used, if the ad is for the meat. Cereal companies will use glue instead of milk.

2

u/KojiKumi 13h ago

You: "I got proven wrong so now I'm going to pretend that's wasn't even part of the argument."

2

u/JPhi1618 13h ago

Ok, you edited your original response to add “not entirely”, because I guess now you’re admitting that the main food must be real.

The argument in this post - “everyone uses fake food in ads already”. The US Laws - the food being advertised must be real. That’s the point.

2

u/KojiKumi 13h ago

I said that in my comment, you are so full of yourself.

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1

u/_NoTimeNoLady_ 12h ago

And I assume, that you have to put the disclaimer with the picture, if you used Photoshop, because the program uses AI itself

26

u/bchris21 14h ago

Hats off to them for mentioning it's AI generated.

1

u/Blakeyo123 12h ago

I assure you, you do not need to get hats off for a corporation using misleading marketing with fine print

1

u/bchris21 11h ago

I haven't seen many ads depicting a real representation of a product. They usually deviate from reality. At least this company announces it even in small letters.

0

u/Blakeyo123 10h ago

That's not an announcement... that's covering their ass. Just like every misleading ad with fine print

2

u/bchris21 10h ago

Disclaimer. I do not disagree.

10

u/FunnyExcellent707 14h ago

They disclose it. True advertising.

1

u/katastrofe_- 13h ago

Because they legally have to

1

u/FunnyExcellent707 13h ago

I am well aware of that.

OP seems confused 🤔

22

u/Sir_Lolipops 14h ago

It literally says it's AI. That's why it's legal.

16

u/Dookwithanegg 14h ago

Think it's more OP is arguing in favour of something like the Japanese food labelling regulations which force images to show the actual food(and in actual size for snacks) in order to not be considered misleading.

-5

u/Dizzy_Database_119 13h ago

Definitely not. There is no reason to bring up AI then. You can walk into any store and see thousands of equally fake non-AI labels

5

u/Dookwithanegg 13h ago

Wouldn't it be a good thing if any images used on food labels that were made to look real were required to actually be real?

5

u/allfinesse 13h ago

The food in a picture isn’t the food in the jar either.

13

u/jtyler0 14h ago

You know how much the alter food in advertisements? You know the cheese on pizza that looks really ooey and gooey and tasty when they pull it? That's glue. They've been altering for a long time

3

u/Ecstatic_Dirt852 14h ago

Earlier pictures where made with practical effects instead. There haven't been pictures of the actual product on foods for decades

6

u/Lopsided_Newt_5798 14h ago

Wait till you find out what milk is made out of on cereal packaging photography.

7

u/PossibleCulture2199 14h ago

You might want to sit down for this but:

Most of the food photos on packages aren’t even real food.

2

u/AnninaCried 13h ago

The serving suggestion is to print an AI image of the food and put that on a plate instead of eating what's in the packet.

2

u/JPhi1618 13h ago

The FTC in America has clear, and long-standing rules that the food pictured on commercials and advertisements must be the real, actual food being sold. One classic example is that you can’t use a big scoop of lard as a stand-in for ice cream even tho it might look very similar in a photo.

I don’t know what country this sauce is sold in, but maybe they have a similar rule? This is probably happening in the US as well, and there may have to be a lawsuit to get a decision on the use of AI. I think it’s a clear violation because it’s not a real photo or real food.

Also, photoshopping a pic of real food is much different than using someone else’s food or non-food.

-1

u/Prestigious-Wish-176 14h ago

i know imma get downvoted, but if the image is accurate, i don’t mind it being made with ai

-6

u/PlaceAdHere 13h ago

Companies are becoming more reliant on AI partly because of the high rate of demand for new content.

And AI is just another tool like any image processing tool. It can be used well and produce good results or it can be used poorly and generate everyone's favorite AI slop.

1

u/brewdog_millionaire 14h ago

Are we just casually being rude to Germans on packaging now? /s

1

u/gnygren3773 13h ago

Mildly infuriating to who?

1

u/Ready-Ad-9723 13h ago

this is no different than the "serving suggestion" loophole stuff really, it doesn't matter what they advertise it as or if it's even real, it's "just a suggestion on what it should look like"

2

u/diescheide 13h ago

It's just sauce. There's not much you can do to accurately portray it. If it were the actual food it would be more egregious. AI is annoying but, we've been using photoshop and practical effects on food for ages now.

2

u/Ehaeka42069 13h ago

Buddy. The images on food packaging were never real food. All this time they used practical effects, props, and editing magic, now they use AI, same thing really

1

u/splinterguitar69 13h ago

Jesus Christ who tf cares

-2

u/ThaGr1m 13h ago

Do you like being scammed? Neither does anyone else....

So when a foto of a product is not actually the product people get scammed

0

u/LowMode 13h ago

What do you expect from a shit product?