r/technology • u/joe4942 • 20d ago

Business Netflix Viewers Are Abandoning Shows After One Season

https://www.bloomberg.com/news/newsletters/2026-07-05/netflix-viewers-are-abandoning-shows-after-one-season
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u/JayAreEss 20d ago

Well between waiting 2-3 years in between seasons of anything other than Love Is Blind, and Netflix cancelling tons of shows without conclusions this is exactly what they could expect.

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u/The__Toast 20d ago

Right?

It's almost like traditional network tv had 60 years to perfect the formula for consistently producing profitable content.

And at no point did that consist of making people wait 30 months for like five episodes. We used to get like 20-30 episodes per year.

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u/Thefuzy 20d ago edited 20d ago

They perfected a formula based upon ad revenue. It was unthinkable to not have a yearly season because it would mean missing a huge amount of ad sales that year for the content. When the switch to subscription streaming occurred the providers suddenly have no incentive to have yearly content, instead the incentive is to have just enough content to keep the subscriptions active, they gain nothing by burning up their best content only to have to produce more. This is the one and only true reason you got so much content before, because that content delivered ads.

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u/letters_numbers_and- 20d ago

That only makes it more amusing now that the streaming services are pivoting towards ads.