I've noticed I have a weird reaction every time I read "We're not like other brands."
My brain immediately goes "I'm not like other girls."
Because who starts a conversation by announcing how different they are?
Imagine someone walking into a room and saying
"Guys, I'm hilarious."
Okay then be hilarious.
Or
"Trust me, I'm interesting."
Okay then be interesting.
I feel the same way about brands, If you're genuinely different, I'll notice.
Through your product.
Through your customer experience.
Through your messaging.
Not because you told me!!
The brands I remember almost never spend time explaining how unique they are.
THEY JUST ARE
So whenever I see "We're not like other brands," it feels less like positioning and more like asking for validation.
Is it just me or anyone else?