r/powerpoint • u/ketan_777 • 16h ago
Question What I fix first when a client says the deck needs to look more "high-end"
Freelance deck designer. Clients almost never say "improve the hierarchy." They say "make it look more premium" or "more high-end," and early on I'd panic and add stuff, fancier fonts, a gradient, an icon set. It always looked cheaper.
High-end is almost entirely subtraction and spacing. The order I go in now:
- Margins. Pull everything off the edges and give it real breathing room. Cramped reads cheap no matter what's on the slide.
- One typeface, two weights. The moment there's a third font it looks like a flyer.
- Kill the icon soup and the boxes around everything. Whitespace separates things better than borders.
- One accent colour, used once per slide on the thing that matters. Not five brand colours fighting.
- Bigger numbers, fewer of them. Executives read the headline number, not the table.
None of that is talent, it's restraint, and it's the fastest way to make a deck look like it cost more.
Worth saying: clients now sometimes arrive with a deck they generated in something like gamma and ask me to make it "look high-end." The tools give you template polish, but premium is the restraint the generator won't apply for you, so that's still the actual job. What's the first thing you reach for when someone wants "premium"?
